Zarzia Consulting AG

Some Case Studies

EU-5 - Strategic & Tactical marketing.

A tier 1 branded pharma products wanted to align skills & capabilities of MM / BM new hires, and optimize the yearly creation and update of marketing plans.
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Central Europe - Business Expansion

An American company, holding commercialization rights of various products for Europe, wanted to expand in the fragmented markets of Central Europe.
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Switzerland: Go/ no-go decision launch of Rx product and OTC extension.

The local management of a tier-1 global pharma company wanted to understand the interest and sustainability of launching a Rx retail product in Switzerland, potentially an OTC line extension of the same product, and the impact on their own local product portfolio.

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Switzerland – Medico/Marketing support to a local distributor for a MedDevice technology innovation .

A local distributor wanted to initiated programs for product penetration acceleration, on a distinctive and innovative technology.

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Central & Eastern Europe - Training & Coaching

The Regional management of a global tier 2 pharmaceutical company had noticed a gap on the skills and capabilities of the Central European team, recently joining through the acquisition of a local company. Regional HR required BUM / GM coaching on specific operational area skills.

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“....As a GM for a pharma company, I’ve had the chance to work with (Zarzia) Isabel within few complex projects that have driven a significant change in our operating model. The thing that impressed me the most during our collaboration, apart from her vast experience and in-depth knowledge, it is Isabel’s engagement and sense of accountability to find the best solution to address the key challenges that your company is facing. In contrast to a classic consultant approach, Isabel is not only developing different scenarios, but she guides you to choose the most effective one and believe me, she is really ‘stubborn’ to convince you to adopt some bold decisions; at the same time, when it’s about implementation phase, you can count on her rigorous support. As a conclusion, I have to say that within a project, Isabel is acting as the most motivated member of your team and using her energy she can make all people to understand what success looks like”...., GM Southern Europe (Romania &Bulgaria)

Our customers....

Some Case Studies

Switzerland: Go/ no-go decision launch of Rx product and OTC extension.

Switzerland – Medico/Marketing support to a local distributor for a MedDevice technology innovation .

Central & Eastern Europe - Training & Coaching