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Some Case Studies

  • Switzerland: Go/ no-go decision launch of Rx product and OTC extension. 

    The local management of a tier-1 global pharma company wanted to understand the interest and sustainability of launching a Rx retail product in Switzerland, potentially an OTC line extension of the same product, and the impact on their own local product portfolio. 

     

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  • Interim GM in Romania

    A tier-1 specialty company had a leadership unexpected and unfortunate loss.  Second line management was not up to the level. 

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  • Switzerland – Medico/Marketing support to a local distributor for a MedDevice technology innovation . 

    A local distributor wanted to initiated programs for product penetration acceleration, on a distinctive and innovative technology. 

     

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  • Mexico  - Incentive Compensation & Objective Setting. 

    The local Commercial Head of a tier II global  pharma company could not retain talent, and team turnover was >50% YoY.  Operations were resented, as well as business results.

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  • EU-5  - Strategic & Tactical marketing. 

    A tier 1 branded pharma products wanted to align skills & capabilities of MM / BM new hires, and optimize the yearly creation and update of marketing plans.

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Zarzia understood perfectly our needs and has helped us to find new products to expand our portfolio. BD Director, Europe 

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